Announce product updates internally on Slack

Every product release deserves a clean internal announcement, but PMs hate writing them. An Orkeste agent reads the changelog or release notes and drafts a Slack announcement marketing can approve in one click.

How the workflow runs

1. Detect release: Watches changelog, release notes or a tag in your issue tracker.
2. Extract user-facing impact: Filters technical noise to keep the things that matter to non-engineers.
3. Draft Slack announcement: Composes a structured post: what shipped, why it matters, how to demo.
4. Marketing approves: Reviewer edits the tone, adds links, and approves before broadcast.
5. Post to Slack channels: Sends the post to the right channels: #all-company, #sales, #cs.

Human-in-the-loop: Internal announcements are never broadcast to wide channels without marketing approval.

Works with your stack

• slack
• notion
• linear

Related workflows

• Compile a weekly marketing digest in Slack
• Summarize sprint progress in Linear automatically
• Document key decisions in Confluence automatically

Questions about this workflow

Can it target different audiences per release?

Yes. Sales gets a sales-angled post, support gets a 'how to talk to customers about this' angle.

What if releases ship hourly?

The agent batches small releases into a daily digest to avoid Slack noise.

Does it work with private changelogs?

Yes. The release source can be a private repo, a changelog tool, or a Notion page.